Keren-Shemesh | Philanthropic Organization

Keren-Shemesh is a unique philanthropic organization aims to assist young entrepreneurs in establishing their first business, creating jobs for themselves and others. These young entrepreneurs, who carry with them passion, drive, and enormous potential, are essential parts of the Israeli economy. Keren-Shemesh provides the relationships, guidance, and tools to turn this drive into a successful business.
Strategy: Atara Bieler    Copy: Tal Bercovitch

The logo reinforces the nature of the name Keren-Shemesh (ray of sun) by symbolizing the light penetrating through the different “lenses”. These lenses and layers represent the essential idea of the different insights, experiences and perspectives an entrepreneur goes through as part of his Keren-Shemesh process. It is also at the overlap between the lenses, where the right “connections” happen, and where everything comes together.