As part of its Platinum program, Clalit Mushlam (HMO) launched a new optic service in 2011 through about 100 optic stores around Israel. The service provides free glasses to children.
The project included designing the logo, graphic language, promotional material, interior graphics, exterior signage, direct mailing and advertising taking into consideration the graphic language and guidelines of Clalit.
Projects photography by Shai Gertzman.
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