Strategic design is about understanding your business and what it is that you wish to achieve, using relevant design to convey an idea and deliver a message.

My approach is clear: I work in close collaboration with marketing managers and company founders. I learn about their vision and their project so I can fully understand their business and challenges. Then I come up with unique creative concepts that I translate into a strong brand identity, print collateral, packaging, company presentations, and online experience.

My end-to-end strategic design process involves in-depth understanding of every aspect of the
project in all its details, and accompanying the client from start to finish as an active partner.
For me, being an integral part of the process, carrying out detailed research into all aspects of the project, and taking responsibility for every last detail is what differentiates me and offers you
added value.

My experience in working with leading companies in Israel and the US for over 15 years, my business management background, my clear thinking and attention to detail and of course, my graphic design knowledge, all enable me to translate a unique solution into a clear, clean, visual result that reflects
your brand.


Vered Shapira worked as a banking analyst after graduating from her studies in economics and business management. She then changed direction and went to study graphic design at the Academy of Art University in San Francisco in 1998. After completing her design studies, she worked for a number of leading design companies in the US – Pentagram San Francisco, Pentagram NY, John Bielenberg, Eric Baker, and Sullivan NYC in various graphic design positions, working on wide range of projects for international clients. Vered retuned to Israel in 2003 and worked as a senior designer at Jason & Jason, mainly with biotech and hi-tech clients. She then worked as a senior designer and a creative director for 4 years at Neogroup (Philippe Boulakia) on various branding and packaging projects for the leading and most influential brand businesses in Israel. In 2008, Vered opened her own strategic design studio.

What We Do

  • Brand Strategy
  • Art Direction
  • Visual Language
  • Information Architecture
  • Logo Design
  • Corporate Identity
  • Print Collateral
  • Brochures
  • Packaging
  • Exterior Signage
  • Interior Graphics
  • Exhibition Booths
  • Company Presentations
  • Newsletters
  • Site Specifications
  • Online Design

Projects photography by Shai Gertzman.
© Copyright Vered Shapira 2022